Average Weekly Cume has been every radio station’s BIG number as long as research has been conducted. What if there was a BIGGER number for comparing a station’s listeners to non-radio outlets that touts a monthly reach? There is – a 4-Week Cume!
Robert Mueller testified before congressional House committees and many public news stations aired special coverage
Special Coverage of Robert Mueller Testimony Means Extra Special Listening For Many Public News Stations
Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week!
Whether it’s Smart Speaker ownership or use of internet audio, Public Radio listeners outpace the U.S. Population.
A look at how Weekday vs. Weekend listening impacts overall listening.
A look at the Streaming Services used by the Public Radio Cume Audience using Scarborough USA+ national data.
On Thursday, September 27th, NPR and other networks offered special coverage of the additional day of hearings for Supreme Court Nominee Brett Kavanaugh. Out of the 36 stations that responded to RRC’s question regarding carriage of special programming on September 27th, 35 answered “Yes.” Did the public radio audience respond positively to this programming change?