WHAT: Whether it’s Smart Speaker ownership or use of internet audio, Public Radio listeners outpace the U.S. Population, especially Podcasts! Your listeners are ahead of the technology curve, using a variety of audio services, with listening to online music services like Pandora and Spotify at 47% in the past 30 days. 17% own a Smart Speaker!
WHY: Local market Scarborough research shows the ownership of Smart Speakers, as well as a look at internet audio usage. Click here for a benchmark and national view for comparison. (Scarborough USA+ 2018 Release 2 (Jul 2017 – Nov 2018)