WHAT: A look at the Streaming Services used by the Public Radio Cume Audience using Scarborough USA+ national data.
WHY: As use of different audio and video platforms expands, you can learn which streaming services are most used when public radio listeners are not tuned to public radio.
Click here for a look at the data. YouTube, Netflix, Pandora, Amazon Prime Video, Spotify and Amazon Music are the most used services. Keep in mind that Scarborough only added a few of these services to its Product Booklet in 2017 and expanded the list in 2018.