The most basic building block for knowing your audience. Required before the purchase of any other services. Basic Data License/eBook includes:
- RANKER REPORT – A snapshot of your total week audience for the current survey, along with the other stations in the market. Persons 12+ estimates for a variety of dayparts are presented and ranked by AQH Persons. Available at the RRC website.
- eBOOK – This contains a multitude of audience estimates for commercial radio stations in your market, as well as a breakdown of the survey sample and data about the residents of your Metro Survey Area. Available at the Nielsen Answers website.