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Home
My Reports
Resources & Training
Schedules
About RRC
- Board
- History
- Mission
- Staff
- Links
Products & Services
Contact RRC

Menu

Home
My Reports
Resources & Training
Schedules
About RRC
- Board
- History
- Mission
- Staff
- Links
Products & Services
Contact RRC
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About RRC

Radio Research Consortium, Inc. is an independent, not-for-profit research firm that contracts with Nielsen, Inc. to produce local market audience estimates for non-commercial radio stations. RRC serves station managers, programmers, marketing and development professionals. Founded in 1981 by Tom Church as a 14-member alliance, RRC now has several hundred non-commercial subscribers.

Our Mission

RRC seeks to advance the understanding and utilization of audience research by non-commercial radio stations. We are committed to training and educating station personnel in the evaluation, interpretation and application of radio research data.

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