Think Audience

Non-Commercial Radio’s Source for Audience Data Since 1981

Non-Commercial Radio’s Source for Audience Data Since 1981

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Here you will find your Nielsen survey dates, as well as PPM and Diary release schedules. If you need help, please reach out to us via email or phone.

Stay up to date with the latest news and industry information. Learn about new trends and how the use of new audio is impacting radio listening habits.

A typical Nielsen market report contains thousands of audience figures.  We offer articles and video training to help you make sense of it all.

Check out the non-commercial radio conference schedule for the upcoming year. We would love to see you at one of the events!

Recent Posts

Stations Reach More Listeners Per Month Than Weekly Cume Reflects

Average Weekly Cume has been every radio station’s BIG number as long as research has been conducted. What if there was a BIGGER number for comparing a station’s listeners to non-radio outlets that touts a monthly reach? There is – a 4-Week Cume!

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Coverage of Mueller Testimony Means Extra Listening

Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July …

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Special Coverage of Robert Mueller Testimony Means Extra Special Listening For Many Public News Stations

Robert Mueller testified before congressional House committees and many public news stations aired special coverage of the hearings. The sum of AQH Persons for July 24th shows that AQH listening was up 15% overall versus the other four weekdays of the same survey week!

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Public Radio Listeners Like Smart Speakers & Internet Audio

Whether it’s Smart Speaker ownership or use of internet audio, Public Radio listeners outpace the U.S. Population.

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Fish Where The Fish Are

A look at hourly PUMM (Persons Using Measured Media).

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Stations And Formats Differ Greatly, Weekdays vs. Weekends

A look at how Weekday vs. Weekend listening impacts overall listening.

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Michael Cohen Hearing On February 27th

The Michael Cohen Hearing and special coverage carried by many stations brought in more listeners and increased listening to public News stations as a whole.

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Public radio listeners are using a variety of audio and video streaming services

A look at the Streaming Services used by the Public Radio Cume Audience using Scarborough USA+ national data.

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